Brenda Laguarta is Founder and Partner of On Your Mark Research, a nationally recognized qualitative research consultancy firm, based in Austin, TX.  With over a decade and a half of experience in focus groups, marketing to women, consumer behavorial marketing studies, Brenda is a highly regarded women’s research expert.

Her firm On Your Mark Research continues to reinvent how women’s products are researched and marketed worldwide. Brenda moves easily between focus groups and the national stage, and talks to companies all over the country about women and their buying behaviors.

OYM methodology has evolved over the years to cultivate extraordinary intimacy with women. With a thriving office in Austin, Brenda and her partner, Jeanne Corrigan, have helped the success of HEB, Nestle, American Greetings, and more.