As founder of ATX Nation, Ralph has created fully-executed branding campaigns across multi-platforms including web, social, POS, print, e-newsletters, PR, reviews, event marketing and more for restaurants, entertainment venus, real estate developerment, healthcare, technology, B-to-B clients and others. As a former Executive Creative Director in New York and Austin, Ralph's career spans notable roles at top-tier advertising agencies, including GSD&M and Lowe Worldwide, where he created successful campaigns for national and international brands like Mercedes, Heineken, Walmart and Southwest Airlines. Ralph also publishes and creates Edible Austin, Edible Houston and Edible San Antonio magazines. Along with the publications, he creates all social and digital efforts and has deep expertise and relationships in the Texas food scene across San Antonio, Austin and Houston. His technical proficiency spans a wide range of tools, from advanced design software like the Adobe Creative Suite to web platforms such as WordPress, HubSpot , ChatGPT, Meta.ai, MailChimp and many more. Ralph's deep experience in managing brand identities across digital and traditional platforms, coupled with his passion for storytelling, makes him a sought-after expert in the digital marketing landscape.